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AMSOIL INC. was founded on the American ideals of independence and entrepreneurship. From a one-person operation based in a small garage, our founder, Al Amatuzio worked tirelessly to build a company devoted to helping our customers maximize the protection and performance of their vehicles.
AMSOIL Dealers embody our spirit of entrepreneurship, and we wouldn’t be here without them. When we introduced the world’s first API-qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all changed with the founding of the Dealer network in 1973. Our Dealers were able to convey the benefits of synthetic lubricants much better than simple product labels, and the company grew exponentially.
Independent Dealers helped build AMSOIL. Like you, many are regular people with a passion for cars, trucks and powersports equipment. They and the retail outlets they serve offer knowledge and service after the sale typically unavailable at big-box retailers. As independents, their success isn’t hindered by a corporate structure; it’s tied directly to how hard they work and how well they serve you.
By distributing AMSOIL products through independent Dealers, we remain free from the demands of big-box retailers. Developing synthetic lubricants that maximize the protection and performance of the vehicles you love requires formulating for higher performance, not lower prices.
These qualities – independence, self-reliance, entrepreneurship, loyalty – are held in high regard at AMSOIL. They are key characteristics of the American spirit and the driving force behind our devotion to our independent Dealers and retail partners.Learn More